Delivering a quick and comprehensive internal email campaign can be difficult with limited expertise, budgets and timeframes.
By outsourcing the design and delivery of the email campaign, the Network Rail Property Team could reduce the risk of error, capitalise on economies of scale and focus on their day jobs.
We demonstrated that using specialist email software meant emails would have more visual impact and allow for the consistency needed in the campaign.
Because we were designing the emails and the poster, we used the efficiencies it brings which meant the actual delivery of emails formed part of the total project cost.
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