Using content marketing to help a business communicate with its customers.
After several conversations with their executive team, it was evident that Tungsten had several challenges which required a sophisticated approach.
Before putting a specification together, we developed a board level discussion document with a range of suggestions and ideas designed to refine a suite of solutions.
Once commissioned, we delivered a range of workshops that helped shape their offer and develop a set of key messages for their different markets.
The second part of this project was to communicate this new offer to the audience using content marketing.