Driving early engagement with potential students.

CLIENT

University of Huddersfield

PROJECT

Taster Days Collateral

OVERVIEW

We had previously produced Taster Day Programmes, which promote subject specific taster day sessions for Year 12 and 13 students, using an established university design style. However, for the 2015-16 campaign the client wanted a fresh, relevant look, whilst keeping some continuity with other materials produced for this audience.

We know through our experience how important Taster Days are as a form of early engagement with potential students.

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The Generation Z audience encounter a vast amount of visual stimulation every day, so the programme had to be visually interesting in order to stand out.

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The primary purpose of the programme was to drive attendance. We placed a great deal of focus on Calls-to-Action, using short URLs, prominent placement and creating contrast through design variations.

We integrated a perforated pull-out poster so the audience could keep a practical reference to the dates and times of the Taster Days.

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I just wanted to thank you and your team for all the hard work you’ve put into the collateral, which has turned out as a very striking and identifiable piece of work.

I’ve thoroughly enjoyed working with you – especially working through the many creative ideas we discussed.

Senior Marketing Officer, University of Huddersfield.

Work