Attracting talent using social media.

CLIENT

Network Rail Emerging Talent

 

PROJECT

Graduate Spring Campaign

DETAILS

I'm foolish and I'm funny and I'm needy. Am I needy? Are you sure I'm not needy? 'Cause I feel needy sometimes. That coat costs more than your house! Look, you are playing adults…with fully formed libidos, not 2 young men playing grab-ass in the shower. You go buy a tape recorder and record yourself for a whole day. I think you'll be surprised at some of your phrasing. Friend of mine from college. He also has a boat tho not called the Seaward.

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TARGET AUDIENCE

The Network Rail Property Team knew they wanted to communicate the launch of a new document workspace service via email and posters. But they didn’t know whether Outlook had the functionality they needed to send the emails to 400+ staff.

The campaign also needed an identity, so the poster and emails had to look consistent. The issue is that Outlook doesn’t handle HTML or images very well. This makes it difficult to develop emails that have visual impact.

Using HTML files in Outlook can be unpredictable, which means there was a risk in getting the campaign wrong.

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THE SOLUTION

We demonstrated that using specialist email software meant emails would have more visual impact and allow for the consistency needed in the campaign.

Because we were designing the emails and the poster, we used the efficiencies it brings which meant the actual delivery of emails formed part of the total project cost.

By allowing us to deliver the emails on their behalf, the communications team didn’t need to spend time on sending the emails or run the risk of a poor audience experience.

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THE SOLUTION

We demonstrated that using specialist email software meant emails would have more visual impact and allow for the consistency needed in the campaign.

Because we were designing the emails and the poster, we used the efficiencies it brings which meant the actual delivery of emails formed part of the total project cost.

By allowing us to deliver the emails on their behalf, the communications team didn’t need to spend time on sending the emails or run the risk of a poor audience experience.

80% average read rate for all three emails.

Communication of key milestones and service benefits.

Saved an estimated 20 hours of staff time.

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