Delivering a quick and comprehensive internal email campaign can be difficult with limited expertise, budgets and timeframes.
By outsourcing the design and delivery of the email campaign, the Network Rail Property Team could reduce the risk of error, capitalise on economies of scale and focus on their day jobs.
The campaign also needed an identity, so the poster and emails had to look consistent. The issue is that Outlook doesn’t handle HTML or images very well. This makes it difficult to develop emails that have visual impact.
Using HTML files in Outlook can be unpredictable, which means there was a risk in getting the campaign wrong.
We demonstrated that using specialist email software meant emails would have more visual impact and allow for the consistency needed in the campaign.
Because we were designing the emails and the poster, we used the efficiencies it brings which meant the actual delivery of emails formed part of the total project cost.
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