Articulating a clear value proposition.

CLIENT

Catalyst Choices

PROJECT

Brand Identity

OVERVIEW

Warrington Borough Council approached us to assist them with creating a brand for their new adult social care business – the Catalyst Choices Community Interest Company.

After pitching our initial ideas and creative concepts for positioning the business, we were appointed to develop identity guidelines, a brand toolkit and a fully responsive website.

We began by undertaking a number of site visits to different service locations, including a retirement village and an adult day centre. We met with the staff and service users, so we could see first-hand the value Catalyst Choices provided for them.

Inspired by the individual stories that, together, formed the unique culture of the organisation, we developed a brand framework that was reflective of the service, its staff and the service users.

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We developed a brand, position and message that is completely unique in the marketplace. The collateral is focused and reaches individuals on an emotional level.

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Catalyst Choices was launched in April 2015. The business has gone from strength to strength – recently relocating to larger premises to accommodate their growing team.

The extensive brand toolkit we supplied has meant that the client has been able to produce simple branded items, such as posters for events, press releases and staff newsletters, internally, without the need for agency support – meaning they can focus on investing in their care services.

Work