Rather than simply communicate a corporate environmental story, we decided to create an infographic that placed much more focus on passengers.
We created a suite of passenger relevant graphics to communicate the story. Together they would help deliver this positive message.
We demonstrated that using specialist email software meant emails would have more visual impact and allow for the consistency needed in the campaign.
Because we were designing the emails and the poster, we used the efficiencies it brings which meant the actual delivery of emails formed part of the total project cost.
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